Ever-chic Danish intimacy brand Sitre has moved into the sphere of sex toys – and its first interpretation is so avant garde you won’t even want to hide it in your bedside drawer.
Called New Heights, the sculptural vibrator comes in at £129. Its outer shell is made from frosted silicone wrapped around an asymmetric green glass-like form and a real smoky quartz crystal in its tip.
The brand’s co-founder, Julie Herskin, says the move into vibrators has been on the cards since Sitre – which sells lubricants, massage oils and other products designed to cater for intimate moments – was founded in 2021, but the team held off until it felt it had something different to offer. “There are already so many vibrators on the market, so we kept asking ourselves what we could genuinely bring to it,” Herskin tells Broadsheet. “We felt ready to enter the category once we knew we could bring a different perspective to it.”
The design is certainly different. New Heights has no obvious front or back, and instead has multiple different tips, curves and surfaces intended to offer a range of stimulation in all genders. It’s waterproof, can be used externally or internally, alone or with a partner, and has five vibration levels powered by what Herskin describes as a quiet, “deep and rumbly” motor.
But its most unusual feature is perhaps the crystal sitting inside its tip. The stone is traditionally associated with grounding and presence. “We loved the idea of creating an object that could fill you with good energy in more ways than one,” Herskin says.
What’s more, she hopes the design will further the brand’s mission to change attitudes around intimacy – so that one day it might be considered an ordinary, everyday part of wellbeing instead of something embarrassing, or to be hidden. “We wanted it to be almost impossible not to pick up and touch, even before it was switched on, and beautiful enough to become part of the home rather than being kept in the back of a drawer.”
It’s certainly more interesting to look at than most things that require a USB charger: the resulting form takes its cues from nature, somewhere, according to Hersken, between “frosted glass, a crystal and an oyster”.
