The team behind Tekla, renowned for its functional and comfortable home textiles, is obsessed with how things feel. The Copenhagen label has built a following for elegant and understated pieces – and when opening its first standalone store outside Denmark, the brand chose London. Specifically, Marylebone High Street.
“London has long been a city of cultural importance for us, with a strong and engaged community,” Kristoffer Juhl, Tekla co-founder, tells Broadsheet. “We want the space to welcome both long-time customers of the brand and those discovering Tekla for the first time – people who appreciate thoughtful design, craftsmanship and a helpful yet unintrusive retail experience.”
Juhl founded Tekla in Copenhagen in 2017 with creative director Charlie Hedin, with a mission to modernise and elevate homewares. The London store was designed by Danish duo Mathias Mentze and Alexander Ottenstein of Mentze Ottenstein, who recently completed Tekla’s Copenhagen headquarters.
The layout highlights the brand’s core collections – bedding, sleepwear, and towelling – while flexible displays allow seasonal and limited-edition collections to rotate. The store playfully blends British and Scandinavian design into a considered – but never austere – space.
The design grew from what Hedin refers to as “an exploration of Scandinavian clarity and British wit”, and how the two can meet in subtle, unexpected ways, resulting in a space that feels both familiar and full of quiet surprises. Clean Scandinavian lines meet British wood panelling and oak parquet flooring, while archival Artek furniture and sculptures by Irish ceramicist Sara Flynn punctuate the interiors. Victorian-inspired cabinetry nods to the eclectic charm that has long characterised the historic metropolitan neighbourhood.
“Marylebone has such a strong sense of community,” says Juhl. “We want it to invite conversation, discovery and long-term connection,” adds Hedin. Beyond the design and its products, the location will be used for ongoing programming, intimate gatherings and collaborations, so Tekla can contribute to the neighbourhood’s creative and cultural life.
As the brand expands into London and the broader global community – the duo plans to open more physical stores in the next three years – its focus is steadfast. “It remains on authenticity and consistency,” says Juhl. “People come for the brand, but they stay for the product, and each new space will reflect that.”
Tekla
10 Marylebone High Street, W1U 4BT
Hours
Mon to Fri 10am–10pm
Sat 10am–9pm
Sun 11.30am– 6pm
