In a sign of the times, Harry Styles is everywhere right now – on the stage at Wembley for his Together, Together tour, curating Meltdown at Southbank Centre, probably taking a dip in the Hampstead Heath ponds as we write – and now he’s opened a pop-up shop for his lifestyle brand Pleasing. Named Pleasingland, the colourful Carnaby Street store will be open until July 5 selling the brand’s vibrant gender-fluid range of beauty products, clothes and accessories.
On the racks? Pleasing’s new vintage-inspired running shorts and jacket, which have sold out online and which marathon fan Styles has been spotted wearing on jogs. There are also cheeky tees (our favourite? The “nice buns” T-shirt with two cinnamon buns splashed across the chest region), fragrances and Pleasing’s hugely popular nail varnishes. There’s also the brand’s cool collab with Loop, jumpers, caps and London-exclusive accessories.
To make the experience even more golden there’s a scent-matching arcade game, a photo booth and an immersive room that combines light and sound. Also pretty much guaranteed? Queues, so get in early.
The Pleasing pop-up is at 13–14 Carnaby Street W1F 9PJ until July 5, and open daily from midday–7pm. American Express card members get early access from 11am.
